Building a Revenue Foundation for a New AI Business with GTM and Automation

Background

The company, primarily focused on consulting services, was launching a new AI product business.

While product development was outsourced to an overseas team in Vietnam, the domestic marketing function consisted of only three people, all working across multiple responsibilities.

In addition to defining who to sell to, what to sell, and how to sell it, there was no clear ownership of the system design needed to connect the product with marketing. As a result, the business faced significant uncertainty in its initial launch phase.

Objective

• GTM design: Define a strategy to bring the new business to market as quickly as possible
• Foundation build: Establish a sales and marketing infrastructure connected to the product
• Operational efficiency: Create an automation framework that can be sustained by a small team

Challenges

• Undefined strategy: Target customers and positioning were not clearly defined
• Organizational disconnect: There was no operating model for collaboration between the overseas development team and the domestic marketing team
• Lack of infrastructure: No CRM or lead management framework was in place
• Resource constraints: A very small team needed to support sophisticated operations

Approach

Rather than implementing tools in isolation, we built a revenue foundation that integrated strategy design and system connectivity.

• Positioning design: Defined a clear winning position based on market and competitive analysis
• GTM design: Designed a consistent flow from target definition to acquisition pathways
• Product integration: Used APIs to connect user behavior with HubSpot in real time
• Automation design: Built workflows that could be operated sustainably by a lean team

Results

• Strategic clarity: Established a shared decision-making framework across the organization
• Product-linked infrastructure: Enabled automated follow-up based on behavioral data
• Launch-ready revenue foundation: Created a system that allowed sales and marketing to operate from day one
• Lean-team operations: Built a structure that could be continuously managed by a three-person team

Core Value

This project was not simply about supporting a new business launch. It was about designing a revenue foundation that allows a business to operate with minimal resources.

By designing strategy, product, and marketing as one connected system rather than separate functions, the company was able to achieve both rapid launch and sustainable growth.

Applicable Scenarios

• Launching a new SaaS or AI business
• Startups or new business units operating with a small team
• Product development environments involving overseas development teams
• Organizations seeking integrated design from strategy through system implementation