Problem
A consulting firm focused on enterprise services was launching a new AI product business. Product development was outsourced to a Vietnam-based team. Domestic marketing had only three people working part-time across multiple responsibilities.
There was no target customer definition, no clear positioning, no CRM or lead management infrastructure, and no product-to-marketing integration. The overseas development team was disconnected from domestic marketing, while the small team faced high operational demand with no system to support early sales activity.
Work
Rather than implementing tools in isolation, we built a revenue foundation from scratch that integrated strategy design and system connectivity — treating GTM and infrastructure as one problem.
- Positioning and GTM architecture — defined the target customer, market position, and acquisition logic from zero
- GTM alignment — created a shared strategy and decision framework across the organization within 2 months
- Product integration — used APIs to connect product usage data with HubSpot, enabling behavioral follow-up automation
- Lean automation design — built workflows that a three-person team could operate and maintain sustainably
Result
- GTM strategy was defined and aligned across the organization in 2 months
- Product-connected marketing infrastructure was ready at launch
- A sustainable revenue engine was established for a three-person part-time team
- Automated workflows reduced operational load while keeping product usage data connected to HubSpot
Why it matters
Strategy without infrastructure doesn't launch. Infrastructure without strategy doesn't convert. This project designed both as one connected system — and that connection is what allowed a very small team to operate with the leverage of a much larger one.
When product behavior feeds directly into CRM and marketing automation, the team doesn't need more people to follow up — they need the right structure. That's what this built.