For English-speaking leaders running Japan and APAC revenue
Make Japan revenue execution
visible, manageable, and repeatable.
We help English-speaking leaders in Japan and APAC build the CRM structure, revenue architecture, and GTM operations that make Japan execution visible and repeatable — to you and to your HQ.
The structural gap
Japan operations have a blind spot built in.
Your CRM was configured for a different market. Pipeline stages, qualification criteria, and handoff rules don't match how Japan buyers actually move.
Your Japan team operates in Japanese. Every report that reaches you or HQ has already gone through an interpretation layer — and something gets lost.
You can see the numbers. You can't always tell why Japan is underperforming or exactly where the system is breaking.
We build the revenue operations layer that makes Japan execution legible from both sides.
Who we work with
Three situations we know well
CRM built for a different market
You have a CRM. It was configured globally, or for a Western sales motion. Lead stages don't match Japan's buying cycle. Forecast data is unreliable. Your Japan team uses the system — but not in a way that produces real visibility.
Japan pipeline you can't see inside
Revenue exists. Pipeline moves. But you can't tell where deals are stalling, what your Japan team is actually prioritizing, or which activities connect to outcomes. The gap between what you report and what's really happening is wider than you want it to be.
Taking ownership of Japan or APAC revenue
You're new to the Japan or APAC role. You've inherited a setup that wasn't designed for this market — or there's no setup at all. You need to understand what works, fix what doesn't, and build something that doesn't depend entirely on individual people.
Services
We connect the layers of Japan revenue execution.
Revenue Architecture Design
Define the revenue flow behind lead generation, lifecycle stages, ownership, handoff, and visibility.
Japan GTM & Messaging
Adapt positioning, messaging, offers, and conversion paths for Japan's buying context.
CRM / RevOps Implementation
Translate the model into CRM configuration, workflows, automation, reporting, and system connections.
Adoption & Optimization
Support launch, usage, reporting habits, and continuous improvement so the system becomes part of daily execution.
Work
Selected case studies
Closing the Gap Between Lead Volume and Revenue
- Problem
- Lead volume was growing but revenue wasn't following. Handoff between marketing and sales was inconsistent, with no shared qualification criteria or pipeline creation process.
- Work
- Standardized lead scoring, defined handoff rules, and restructured pipeline stages with clear ownership in HubSpot.
- Result
- Consistent lead-to-opportunity conversion with visible pipeline by source and stage.
Building a Revenue Foundation for a New AI Business
- Problem
- A new AI business needed a GTM foundation from scratch: no defined ICP, no CRM, no lead process, no messaging for the Japan market.
- Work
- Defined ICP and Japan-specific messaging, built CRM from scratch with appropriate automation and lead flow design.
- Result
- Operational revenue system in place to support initial sales motion and measure early pipeline.
Redesigning a Complex Marketing Stack
- Problem
- Disconnected marketing tools made it impossible to track campaigns to revenue. Data was fragmented across systems with no unified view.
- Work
- HubSpot migration, data integration across systems, and attribution model redesign to connect campaign activity to pipeline outcomes.
- Result
- Unified marketing data with clear campaign-to-revenue visibility and a sustainable operational model.
Why Consilegy
How we work differently
- → We don't hand off. We stay engaged until execution works in practice, not just until delivery is complete.
- → Strategy and implementation in the same engagement. No gap between the plan and the system that's supposed to run it.
- → Japan-specific knowledge built in. Not added as a footnote. Japan's buying process, approval dynamics, and trust expectations are part of how we design GTM and revenue architecture from the start.
- → CRM designed around how Japan actually works. Not generic best practices. Stage definitions, handoff rules, and reporting are built around Japan's actual sales motion.
- → Bilingual without interpretation loss. We work directly with you in English and with your Japan team in Japanese — so nothing gets diluted between the two sides.
Japan revenue operations
shouldn't be a black box.
Whether your CRM needs a rebuild, your pipeline lacks visibility, or you're taking ownership of Japan or APAC revenue for the first time — we can help you design and implement the system that makes Japan execution work.