Case Studies

Consulting — New AI Product Division · GTM Strategy Design, Product-Connected Marketing Infrastructure, Marketing Automation

Revenue Foundation from Scratch: AI Product Launch

A consulting firm launching a new AI product had no target customer definition, no CRM, no product-to-marketing integration, and a three-person part-time marketing team. Over a 9-month engagement, Consilegy defined GTM strategy in 2 months and built a launch-ready revenue foundation connected to HubSpot.

Building a Single Source of Truth through Data Integration and Operational Enablement

A healthtech company unified customer data from 10+ locations into HubSpot, reducing data management and extraction work by approximately 65% and freeing about 100 hours per month for a four-person marketing team.

Closing the Gap Between Lead Volume and Revenue: Standardizing Lead Handoff and Pipeline Creation with HubSpot

Lead volume was growing but marketing and sales were misaligned. No shared handoff criteria meant high-potential leads were missed and low-quality ones consumed sales capacity.

From Data Collection to Decision Infrastructure: Redefining KPIs and building a decision-making foundation with GA4

A global entertainment company had GA4 deployed but KPIs differed by region and reporting was manual. The issue wasn't data collection — it was that data didn't connect to decisions.

Redesigning a Complex Marketing Stack: HubSpot migration and data integration to streamline marketing operations

A consulting firm's advanced Marketo setup had grown too complex to manage. System fragmentation and single-person dependency made it impossible to connect marketing activity to outcomes.

Building a Self-Operated Web Foundation in One Month with HubSpot CMS

HubSpot CMS migration for a global DTC brand reduced planning-to-publish lead time by approximately 70-80%, enabling marketers to update and launch pages in the same day to a few business days.

Building a Revenue-Driven Data Foundation for a Subscription E-commerce Launch

A major enterprise launching a subscription e-commerce business had no visibility into which acquisition channels drove revenue or which users would retain. Decisions were data-poor close to launch.

IT — Global EC & Technology · GTM Strategy Design, LP Architecture Design

Designing Decision-Making Architecture for Japan Market Entry

For a global EC and technology company with approximately 120,000 employees and $130B+ in global revenue, Consilegy redesigned Japan GTM messaging and LP architecture over a 6-month engagement, creating a 3-stage buyer journey from awareness to evaluation to sales contact.